At ABAX there’s a saying that there are only two types of people in the company: The sales people and the people helping the sales people sell. So naturally, they needed a marketing platform that not only worked great for marketing but also delivered relevant information and qualified leads to sales. The solution was a seamless integration of a marketing automation platform and their SuperOffice CRM.
ABAX is a developer and supplier of Vehicle Tracking Systems and Fleet Management software, to businesses who operate company vehicles.
Their products are world-leading in their respective fields and are helping customers to reduce the overall fuel spend.
The company was founded in 2003 in Larvik Norway and now operates in Norway, Sweden, Finland, Denmark, Holland and the United Kingdom.